Category: KNOWLEDGE

A market expert’s preview of the Thai Baht in 2022.

As a currency trader with 11 years of practical experience, my team and I specialised in long-range financial market forecasts for corporate and individual clients. We use reliable models for long-term and short-term forecasting of FX rates, interbank interest rates, cryptocurrency, and some other macroeconomic indicators. We are 100% independent from any banks, funds, or other market players. We provide you with original forecasts based on my own unique methodology. Our team of specialists uses mathematical and statistical methods of prediction based on existing historical data. Our team takes into account the following factors with varying degrees of importance: cyclic recurrence, knowing correlation of market indicators, changes in the availability and attractiveness of the instrument for speculators, electronic and algorithmic trading growth, regulatory intervention degree and frequency of significant events over time. The news, for people looking for some relief against a strong baht, is that it’s predicted to get stronger, not weaker, against many of the world’s currencies. Of course, there are many, many things that may affect the predictions during the next three years, but, for now, the

How to stay ahead of seller fraud

Why your marketplace could be at risk from malicious attacks and what we’re doing to combat them. As marketplaces continue to make themselves the epicenter of seller productivity, they’re seeing a simultaneous rise in malicious attacks, prompting the question: how can you maintain global growth while effectively executing fraud prevention? Given that more and more marketplaces are now becoming payment facilitators for their sellers by embedding payments, the level of risk involved has risen exponentially. While intuitive and eminently scalable, it broadens the scope for malicious attacks in several ways that can result in financial and reputational damage for the marketplace. For the purpose of this blog, we will focus on marketplaces and how to prevent these attacks from causing significant damage. It’s worth noting that most of the fraud that plagues marketplaces can occur across any multi-sided business facilitating payments. This is particularly true for seller fraud, which we will spotlight in this blog, and how, in a platform environment, malicious users engage in dangerous activity through the guise of genuine sellers. The risk landscape for marketplace The cruel

Motivation of Payment

4 payment points to plot on your roadmap for growth Break free from your existing thought patterns and explore new avenues for revenue creation. In times like these, it can be difficult to find the headspace to map out your business growth. It’s difficult to know where to start. What you need is a framework. In 2000, three McKinsey consultants published The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise. In it, they present a model that invites business owners to open their minds and break free from existing thought patterns. It’s called The Seven Degrees of Freedom for Growth, and it provides a framework intended to help businesses broaden their horizons. . McKinsey’s Seven Degrees of Freedom for Growth Payments can be one of those unobvious opportunities for growth that can be a real driver of your expansion plans. It can easily be mapped to at least four of the seven degrees shown above. We’ll look at how your payment platform can play a part in planning your growth. Maximizing existing customers Step one in any growth plan is

What is API Banking Services and how it works?

Open banking, with the help of APIs, is considered to be one of the biggest advancements in the banking industry. It has provided businesses and consumers easy access to custom banking services while also ensuring complete safety and enhanced efficiency. Check out this post to find out what banking APIs are and how they work. The modern banking industry is often the first to experiment with and benefit from newer technologies. Meeting the changing needs of consumers and battling competition are two of the biggest reasons why top banks all over the world, especially in the Kingdom of Thailand, now devour the latest technologies faster than ever. Open Banking is one such recent innovation. It involves the use of APIs that have access to the core system of a bank. These APIs can then be used by 3rd parties within their organisation/platform or be offered to consumers for a more personalised banking experience. Let us have a look at what banking APIs are and how they work.   What are API Banking Services? An API or Application Programming Interface, enables a

A GUIDE TO BUSINESS TRANSFORMATION: KNOW WHEN TO CHANGE & HOW

      To remain relevant and profitable, businesses need to respond to market changes by transforming one or more aspects of their business model. Sounds obvious, right? If you sell red widgets and there is an increasing demand for blue widgets, it’s a no-brainer that you need to expand your product range. Surprisingly, however, many companies don’t respond in this way. Instead, they bury their heads in the sand, hoping that the demand for blue widgets will die out and the demand for red widgets will remain steady. This resistance to change will inevitably lead to lower market relevance and profitability. It is seldom just as simple as selling an additional product line, though. One transformation may necessitate the alignment of several areas: technology, management, and culture are all interdependent and necessary components of a successful business transformation.   Transformation vs. Evolution While the common term is “business transformation”, what we actually mean is “evolution”. Transformation is a marked change in form or appearance, whereas evolution is growth and advancement (as seen in our blue widget example above). And

Non-card payment methods in Southeast Asia

Credit and debit card payments are popular payment methods, but did you know that non-card payments dominate in some of the world’s fastest growing markets?   In Southeast Asia (SEA), for example, ecommerce is expected to be worth over US $1 billion. Its internet economy will be close to US $240 billion by 2025   Knowing how these shoppers shop and pay will help international retailers formulate global expansion strategies that are better tailored for SEA. Mobile-first, engaged SEA consumers The region has more than 350 million internet users across important economies like Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. SEA is also one of the world’s most mobile-first internet regions, with over 90% going online via their smartphones. One might expect the shopping and payment preferences to be similar to those of digitally savvy consumers in economic powerhouses like the US and UK. Yet the behaviors of SEA’s mobile-first digital natives cannot be more different. According to Hootsuite research, Thai consumers use the mobile internet for 4 hours and 56 minutes per day. This is in contrast to

Factors of Merchants’ Readiness and Acceptance toward QR Code Payment Adoption

Local research studies about merchants’ readiness and acceptance of QR payment adoption are based on a technology acceptance model with five additional factors. This research is qualitative research using in-depth interviews with open-ended questions. This study’s sample population consists of 25 merchants and four executives from three major banking service providers who are authorized to provide standard QR codes. The findings indicate that perceived usefulness, perceived ease of use, cost, network externalities, security and trust, personal innovativeness, and customer shopping experience are the factors influencing merchants’ acceptance of QR payment. In terms of attitude, most of the merchants have a positive attitude toward the QR payment service and are likely to continue using QR payment in the future. The Rise of QR code Payments in Thailand. Throughout the credit and debit card revolution of the last 20 years, Thailand has remained a predominantly cash-driven society. An estimated 87% of the country do not use credit cards, while an estimated 30% of the country still remains unbanked, therefore using cash for every transaction. There are numerous examples of independent industries where card